A dynamic and results-driven Senior Digital Manager with over two decades of experience delivering transformative digital solutions across multiple sectors. My career has been defined by a commitment to excellence in web development, user experience optimisation, technical SEO, and data-driven strategy.

Throughout my professional journey, I have consistently demonstrated the ability to lead cross-functional teams, implement cutting-edge technologies, and drive measurable business growth through innovative digital initiatives. My expertise spans the full spectrum of digital disciplines, from front-end development and accessibility compliance to advanced analytics and AI integration.

What sets me apart is not just technical proficiency, but a strategic mindset that connects technology with business outcomes. I thrive in environments where I can bridge the gap between technical excellence and commercial success, ensuring that every digital initiative delivers tangible value.

My professional journey reflects a deliberate progression from hands-on development to strategic leadership, building expertise across every facet of digital operations.

Since January 2022, I have held the position of Senior Digital Manager at Warmup Plc, a leading manufacturer of underfloor heating and smart home technology solutions. In this capacity, I oversee the digital presence and optimisation strategy for multiple international websites, serving diverse markets across Europe, North America, and beyond.

From November 2019 to January 2022, I served as Lead Digital Manager at Warmup Plc, a role that bridged tactical execution and strategic planning. This position was instrumental in demonstrating my capacity for senior leadership and set the foundation for my current responsibilities.

My tenure at Shaw Trust, spanning from November 2014 to October 2019, represents a period of significant professional growth and expanding responsibility. Shaw Trust is one of the UK's leading social enterprises, providing employment, skills training, and support services to disadvantaged individuals.

Working within this mission-driven organisation presented unique challenges and opportunities. I had the privilege of contributing to digital initiatives that genuinely made a difference in people's lives, whilst simultaneously developing my expertise across multiple technical and strategic disciplines.

One of the most rewarding aspects of my work at Shaw Trust was leading accessibility initiatives. Given the organisation's mission to support people with disabilities and barriers to employment, ensuring that our digital properties were fully accessible wasn't just a compliance requirement—it was a moral imperative.

One of my most significant accomplishments at Shaw Trust was the successful introduction and management of Google AdSense across the organisation's digital properties. This initiative demonstrated my ability to identify revenue opportunities and execute strategies that deliver measurable financial returns.

Before Shaw Trust acquired the Disabled Living Foundation (DLF), I worked directly for DLF from 2008 to 2014, progressing from Web Developer to a role encompassing website optimisation, SEO, and analytics. This organisation provided vital information and advice to disabled people, and I was proud to contribute to its mission through digital excellence.

From 2005 to 2008, I worked at ATN Network Ltd in London as a Web Developer with responsibilities spanning SEO and analytics. This role represented an important transition from freelance work to agency-based employment, exposing me to larger-scale projects and more structured development processes.

My professional journey began with freelance web development, where I worked with diverse clients across multiple sectors. This experience was invaluable in developing versatility, self-direction, and the ability to manage entire projects from conception to delivery.

My technical foundation is built on decades of hands-on development experience, continuously updated to reflect current best practices and emerging technologies. I maintain active coding skills whilst also possessing the architectural and strategic knowledge to guide large-scale digital initiatives.

Search engine optimisation has been a constant throughout my career, evolving from basic keyword optimisation to sophisticated technical SEO and comprehensive digital strategy. My approach combines technical excellence with strategic thinking and data-driven decision-making.

In today's data-rich environment, the ability to extract meaningful insights from complex datasets is essential. I have developed sophisticated expertise in analytics platforms, data visualisation, and the translation of data into actionable business intelligence.

User experience sits at the intersection of psychology, design, and technology—an area where I have developed comprehensive expertise through formal training and extensive practical application. My approach to UX is grounded in research, testing, and continuous improvement.

Effective delivery of digital projects requires robust project management capabilities combined with the flexibility to adapt to changing requirements. I have extensive experience with Agile methodologies, which I have applied across numerous projects and organisations.

As AI rapidly transforms the digital landscape, I have proactively developed expertise in this emerging field, recognising its potential to revolutionise how we approach digital strategy, content creation, and business optimisation.

Throughout my career, I have increasingly taken on responsibility for building, managing, and developing high-performing teams. I believe that great digital outcomes are the result of great teams, and I invest heavily in creating environments where people can do their best work.

Digital success rarely happens in isolation. It requires effective collaboration across multiple departments, functions, and disciplines. I have extensive experience working with diverse stakeholders and building bridges between technical and non-technical teams.

My academic background provided the theoretical foundation upon which I have built practical expertise. A solid education in business and technology has equipped me to understand both the commercial context and technical implementation of digital initiatives.

Google's certification programmes represent industry-standard validation of digital marketing and analytics capabilities. I maintain multiple Google certifications, regularly recertifying to ensure my knowledge reflects current best practices and platform capabilities.

Search engine optimisation is a complex discipline requiring both technical expertise and strategic thinking. My SEO knowledge is validated through multiple specialised certifications that demonstrate mastery across different aspects of search marketing.

User experience design requires a structured approach spanning research, ideation, prototyping, and validation. I have completed a comprehensive series of certifications covering the entire UX design process.

Effective digital strategy requires understanding the full marketing funnel, from awareness to conversion to retention. My certifications in marketing and analytics provide the strategic framework to complement technical execution.

Digital accessibility is both a legal requirement and a moral imperative. My certifications in this area demonstrate commitment to creating inclusive digital experiences that serve all users regardless of ability.

Technical excellence must be complemented by business acumen and leadership capabilities. I have pursued certifications that enhance my ability to think strategically, make sound decisions, and lead effectively.

Whilst my current role is primarily strategic, I maintain technical skills through continuous learning. Recent certifications demonstrate ongoing engagement with development technologies and best practices.

Beyond professional pursuits, I have a long history of community involvement. From 1998 to 2003, I volunteered at a community centre in London, dedicating five years to supporting young people's education and development.

Significant portions of my career have been spent in e-commerce contexts, developing deep expertise in the unique challenges and opportunities of online retail. I understand the complete e-commerce journey from product discovery to post-purchase engagement.

E-commerce SEO requires specialised approaches to handle product catalogues, inventory changes, and complex site architectures. I have developed sophisticated expertise in this area through years of practical application.

My experience at Warmup Plc, managing digital presence across multiple countries and languages, has given me practical expertise in international SEO—one of the most complex aspects of search optimisation.

Driving traffic is only half the battle—converting that traffic into desired outcomes requires sophisticated optimisation expertise. I have extensive experience in CRO, combining analytical rigour with creative problem-solving.

Page speed and performance are not just user experience considerations—they're ranking factors and significant drivers of conversion. I have deep expertise in technical performance optimisation, particularly Google's Core Web Vitals.

Accurate data collection is the foundation of all analytics and optimisation work. I have extensive experience implementing sophisticated tracking solutions using Google Tag Manager and related technologies.

Data is only valuable when it informs action. Throughout my career, I have championed data-driven decision-making, helping organisations move beyond assumptions and opinions to evidence-based strategy.

With mobile traffic dominating most websites, mobile-first thinking is no longer optional—it's essential. I have been implementing mobile-first strategies since receiving Mobile Sites Certification from Google in 2017.

Effective content strategy bridges business objectives, user needs, and SEO requirements. I have extensive experience developing and executing content strategies that drive organic growth and support user journeys.

Digital projects inevitably encounter technical challenges. My combination of development background and strategic thinking enables me to diagnose and resolve complex technical issues effectively.

Technical expertise must be complemented by the ability to communicate effectively with non-technical stakeholders. I excel at translating complex technical concepts into clear business language and building consensus around digital initiatives.

Digital strategy requires looking beyond immediate tactical needs to chart a long-term course. I have extensive experience developing strategic roadmaps that balance quick wins with foundational improvements and transformational initiatives.

Effective digital leadership requires financial acumen and the ability to maximise return on investment. I have experience managing substantial budgets and making strategic decisions about resource allocation.

Implementing new digital initiatives often requires significant organisational change. I have experience leading change management efforts that help organisations adopt new technologies, processes, and ways of working.

Digital initiatives carry various risks—technical failures, security vulnerabilities, negative SEO impacts, user experience degradation, and more. I bring a systematic approach to identifying and mitigating these risks.

The digital landscape evolves rapidly, and staying ahead of trends is essential for sustained success. I actively monitor emerging technologies, changing consumer behaviours, and industry developments to ensure strategies remain relevant and forward-thinking.

Throughout my career, I have consistently delivered measurable improvements across key digital performance indicators. Success must be quantifiable and tied to business outcomes.

Beyond technical skills and experience, my approach to work is grounded in core values that have guided my career and shaped my professional relationships.

As you consider candidates for senior digital roles, I offer a unique combination of technical depth, strategic thinking, leadership experience, and proven track record of delivering results.

I thrive in environments that value innovation, data-driven decision-making, and strategic thinking. The ideal opportunity would combine several elements that align with my strengths and career aspirations.

Based in London, UK, I have over 20 years of experience working in the dynamic UK tech and digital landscape. My location provides access to one of Europe's leading technology hubs whilst my experience spans both in-office and remote working environments.

Every organisation faces unique digital challenges. My approach combines analytical problem-solving with creative thinking, always grounded in a deep understanding of business context and user needs.

Throughout my career, I have built strong professional relationships with colleagues, managers, and stakeholders. References are available upon request and will speak to my technical expertise, leadership capabilities, and professional conduct.

Whilst much of my work is proprietary to the organisations I have served, I can discuss specific projects, challenges, and outcomes in detail during interviews. Representative examples include:

In today's business environment, digital excellence is not a nice-to-have—it's fundamental to competitive success. Organisations need leaders who can bridge technology and business, drive transformation, and deliver measurable results.

Effective digital leaders must operate at multiple levels simultaneously—setting strategic direction, guiding technical implementation, developing teams, managing stakeholders, and driving measurable business outcomes. This multi-dimensional capability separates good digital professionals from truly exceptional leaders.

As we navigate 2025, the digital landscape continues to evolve at a rapid pace. Success requires not just keeping up with change but anticipating it and positioning organisations to thrive amidst uncertainty.

The right role represents more than just a job—it's an opportunity to make a meaningful impact on an organisation's trajectory whilst continuing to grow professionally. I am seeking that mutual opportunity for impact and growth.

Thank you for taking the time to review my professional background and qualifications. I hope this presentation has provided a comprehensive view of my experience, expertise, and approach to digital leadership.