Most popular E-commerce platforms

E-commerce is important for digital businesses because it allows them to sell products and services online, which can expand their customer reach and increase revenue. E-commerce platforms provide businesses with the tools and features they need to create an online store, manage inventory, process payments, and fulfil orders.

Magento: An open-source e-commerce platform that offers a wide range of features and customization options, and is suitable for businesses of all sizes.
Pros: Open-source, high degree of customization, large community support
Cons: Steep learning curve, requires technical skills to set up and maintain
URL: https://magento.com/

Shopify: A cloud-based e-commerce platform that provides businesses with a simple and easy-to-use solution for creating an online store, and offers a range of app integrations and payment options.
Pros: easy to use, no technical skills required, hosting included
Cons: Limited customization options compared to open-source platforms, some features may be lacking
URL: https://www.shopify.com/

BigCommerce: A SaaS e-commerce platform that provides businesses with a wide range of features and integrations, and is suitable for businesses of all sizes.
Pros: Wide range of features, integrations and options, enterprise-level scalability
Cons: High costs, Limited customization options compared to open-source platforms
URL: https://www.bigcommerce.com/

OpenCart: An open-source e-commerce platform that offers a wide range of features and customization options, and is suitable for businesses of all sizes.
Pros: open-source, high degree of customization, large community support
Cons: Steep learning curve, requires technical skills to set up and maintain
URL: https://www.opencart.com/

PrestaShop: An open-source e-commerce platform that offers a wide range of features and customization options, and is suitable for businesses of all sizes.
Pros: open-source, high degree of customization, large community support
Cons: Steep learning curve, requires technical skills to set up and maintain
URL: https://www.prestashop.com/

Salesforce Commerce Cloud: A cloud-based e-commerce platform that offers a wide range of features and integrations and is suitable for enterprise businesses.
Pros: enterprise-level features, scalability, integration with Salesforce CRM
Cons: Steep learning curve, high costs, requires technical skills to set up and maintain
URL: https://www.salesforce.com/commerce-cloud/

Spree: An open-source e-commerce platform built with Ruby on Rails that offers a wide range of features and customization options.
Pros: Open-source, high degree of customization, integration with Ruby on Rails ecosystem
Cons: Steep learning curve, requires technical skills to set up and maintain
URL: https://spreecommerce.org/

Volusion: A cloud-based e-commerce platform that offers a wide range of features and integrations, and is suitable for businesses of all sizes.
Pros: wide range of features, integrations and options, user-friendly interface
Cons: Limited customization options compared to open-source platforms, costs can be high
URL: https://www.volusion.com/

3dcart: A cloud-based e-commerce platform that offers a wide range of features and integrations and is suitable for businesses of all sizes.
Pros: wide range of features, integrations and options, including hosting
Cons: Limited customization options compared to open-source platforms, costs can be high
URL: https://www.3dcart.com/

OsCommerce: An open-source e-commerce platform that is widely used, offers a wide range of features and customization options, and is suitable for businesses of all sizes.
Pros: open-source, high degree of customization, large community support
Cons: Steep learning curve, requires technical skills to set up and maintain
URL: https://www.oscommerce.com/

Big Cartel: A platform that is mainly focused on artists and creators, it's easy to use and has a simple pricing model. It's suited for small businesses, and stores with small inventories
Pros: simple to use, easy pricing, focus on creators and small businesses
Cons: Limited scalability, lack of advanced features
URL: https://www.bigcartel.com/

Lightspeed: A cloud-based e-commerce platform that offers a wide range of features, and integrations and is suitable for small to mid-sized businesses. it also has a physical retail point-of-sale (POS) system integration.
Pros: wide range of features, integrations and options, including hosting, physical POS integration
Cons: Limited scalability, costs can be high
URL: https://www.lightspeedhq.com/ecommerce/

Squarespace: A website building and hosting service that offers e-commerce capabilities, it's geared toward individuals, small businesses, and online stores with smaller inventories.
Pros: easy to use, integrates with other Squarespace features, customizable design
Cons: Limited scalability
URL: https://www.squarespace.com/

Weebly eCommerce: A website building platform that has an eCommerce functionality included. It's easy to use, it's mostly suited for small businesses and online stores with small inventories.
Pros: easy to use, customizable design, integrates with other Weebly features
Cons: Limited scalability, lacks some advanced ecommerce features
URL: https://www.weebly.com/ecommerce

LemonStand: An eCommerce platform that is open-source, allows for a high degree of customization, has good scalability and is suitable for mid to large-size businesses.
Pros: open-source, high degree of customization, scalability
Cons: setup and maintenance need technical skills, no built-in support
URL: https://lemonstand.com/

Zoey: a SaaS eCommerce platform for B2B and B2C businesses that focuses on personalization, it is suitable for medium to large size businesses.
Pros: Personalization, scalability, Integration with other platforms
Cons: Limited customization options, the steep learning curve
URL: https://www.zoey.com/

JigoShop: An e-commerce plugin for WordPress that allows you to easily set up and manage an online store, it is open-source, it's suitable for small businesses, and stores with small inventories.
Pros: open-source, easy integration with WordPress, user-friendly interface
Cons: setup and maintenance need technical skills, limited scalability
URL: https://jigoshop.com/

ZenCart: An open-source e-commerce platform that offers a wide range of features and customization options, it's suitable for businesses of all sizes and is quite easy to use.
Pros: Open-source, easy to use, wide range of features
Cons: setup and maintenance needs technical skills, Limited scalability
URL: https://www.zen-cart.com/

Ecwid: A SaaS e-commerce platform that allows businesses to add an online store to existing websites or social media platforms, it's suited for small businesses and stores with small inventories.
Pros: easy to use, easy integration with other platforms, no technical skills required
Cons: Limited scalability, Limited customization options
URL: https://www.ecwid.com/

Wix eCommerce: A website building platform that has an eCommerce functionality included, it's geared towards small businesses and online stores with small inventories.
Pros: easy to use, customizable design, no technical skills required
Cons: Limited scalability, lacks some advanced ecommerce features
URL: https://www.wix.com/ecommerce

Shopify Plus: a SaaS eCommerce platform that offers a wide range of features and integrations, it's suitable for mid-sized to large businesses and offers high scalability.
Pros: high scalability, easy to use, a wide range of features and integrations
Cons: Limited customization options, costs can be high
URL: https://www.shopify.com/plus/

It's important to note that this list is not exhaustive and there are many other e-commerce platforms available, each with its own set of features and capabilities. As before, it is important for a business to evaluate its requirements and determine which platform is the best fit for its specific use case, budget and company's technical capabilities. Each platform also offers different pricing plans, some are subscription-based while others are open-source, so it's important to consider costs as well.